My new Book

I have a book that was a collaboratory work between several agents and Ghost written by Ryan Fletcher. The title is THE VALUE-DRIVEN APPROACH TO SELL REAL ESTATE: A practical Guide to Protect Yourself from Real Estate GREED & Bank an extra $30,000 profit by Thinking Like  the Great Warren Buffet. When did I do this or help do this? I am tired of talking to people about selling their home and find that the house did not sell or that they started way too high in the price, because an agent walked in the door that made promises and told them what they wanted to hear.

How does this Happen?

Well a low information agent gets to the seller through friends, family, maybe facebook ad or off the internet. The home owner is not sure who to use or what to ask. A lot of home owner's are more concerned with the cost of hiring an agent and do not really know how to judge a good agent from a bad one. The challenge is finding a good agent for some that term is  a oxymoron.  

What is low Information Agent?

A low information agent is an agent that has not taken the time or effort to train themselves in business. Real estate is a business ie.., marketing, sales, presentation, positioning, contract law, people, investment,  all things real estate agent usually do not get trained in. Some are very good at sales thus they get listings and sell buyers. Do they do it for the customer or for a paycheck? I would have to say many start good and end up doing something they would not normally do to pay bills. They get desperate and make bad decisions based on their need. A few get hooked on the money and closing the deal and this drives them to make decisions based on their GREED. I would say a good percentage are good people that have not taken the time or put in the effort to really Learn their Responsibilities to the consumer. Then they go to a BROKER, COACH or GURU that is just like  them and BAM! a low information agent is created. This is why we have low information agents. 

How am I Different?

Well I continue to read books on business, relationships, communication, listen to podcast of business owner and thinkers. Why? I strive to continue to grow and hone my skills as a business man and as person. My goal is to protect your interest as a buyer or seller. Purchasing a house is the biggest investment most people will ever make, thus you need an agent who is well informed not just of schools and the neighborhood. You should require that agent to be a businessman/woman who also cares about you. If not you could end up selling for too low or buying for too high. My goal is to help you get the most for the best value and to sell for the most that the market will allow. This brings up a couple I just help sell their home and buy a new house to make into a home.

The Couple Who Hired a Low Information Agent

 In September a couple hire an agent that said he could get $180,000 for their home. Classic low information agent. He used the price of the new track down the street instead of what had sold which was same size and age,  then look at the owners home to establish price. They had no showings. This lead to price drops. several as a matter of fact. No offers or showing the couple called after receiving my newsletter and said HELP.  I looked at the house, looked at what had sold in the area, looked at the pictures of the houses that sold read the marketing comments. I came up with a value of $162,000.00. The house was currently listed at $167000 down from $180,000.00. Their home was turnkey, great colors and manicured yard. We had an 3 offers in 7 days and was in escrow at $168,000 in 10 days. Less than first listing price and more than after price drops. 

What was different about approach?

I saw the value in their house. I used a professional photographer to take pictures that really showed off the house. I created a virtual tour out of the pictures and created a marketing story about how the family had turned a house into a home. We had showings the day after it was put on the market and were getting calls for people to put in back-up offers after we moved it to pending. I market a house not list it. I send it to buyers that I know are looking, I sent it to agents I know that have buyers I don't keep to myself and try to sell and get both sides of the commission. It is about the seller not me. I was able to find them a house to turn into a new home for the family that they wanted and they got it for $265,000 and it appraised for $285,000. They could not believe how fast things went and they felt that I made it look easy. I have done this for many families over the years. This is why I am different and why I was a part of the project to create the book.

You can get your copy at freebook4mankind.com. If you want to receive my newsletter you can email mail your address and I will add you to my mailing list zbloans@gmail.com.